How to Find Your Customers on Instagram

So how do YOU find customers on Instagram? Here’s how:

YOUR BIO: Take a good look at your business and what YOU offer, then make sure your Bio is relevant to your business. And be specific. For example if you’re a Real Estate Agent, tell people WHAT you do and WHERE you do it! Many Instagram Bio’s miss this point. Some Bio’s may say; ABC Realtor selling multi million dollar homes. That’s pretty broad don’t you think? Where exactly does this realtor sell these multi million dollar homes? A better Bio would read like this; John Smith – Realtor in Miami Florida broker of Multi Million dollar properties. Now a prospective new follower will read this and know What this person does and Where he or she does it. Now your one step closer to finding a new targeted follower.

YOUR IMAGES: Instagram is all about the images or pictures right? So make each one count! So once you have decide what YOU are offering, post what it is your offering. We sometimes get caught up posting all sorts of things based on what we “think” our audience wants only to find we get lost posting all sorts of random stuff and nothing that really relates to your business. So if your intention is to give your followers a look behind the scenes then focus on posting images of your office, staff, projects, etc. But if your business is product based, you might focus on images of your product. You may even post pictures of your product being made, used or sold? Now you are giving the audience what they want from YOU and not what you think they WANT.

YOUR CAPTIONS; When writing your captions take a moment to think about what your writing, check spelling and say it in your voice. So for example; if your business is a Hair Salon, and your are posting the latest trend in a particular hair style your caption may read something like this: New hairstyle from the runways of Milan now available to you from us! OR your caption could read, This new style is now available in our salon. See how the caption is relevant to the image.

YOUR HASHTAGS: Hashtags are sometimes misused. People sometimes get caught up in the “popular” hashtags such as “love”, “selfie” and others and think if they use these they will gain more likes and followers. Sure, on the odd occasion this might work, however if someone searching for YOUR business is using the #hashtag tool the chances are they are searching for words related to your business. So when you use #hashtags use them correctly. If your business is a florist, use hashtags that relate to your picture first, then your business. An example of hashtags for a picture of red roses might be; #redroses #roses #longstemroses #florist #freshflowers #yourbusinessname – we always like to include our business name in the hashtags So that’s it. Pretty easy isn’t it. A little thought and focus and your Instagram account will explode with targeted followers that you can share YOUR business with.

How to Create a Successful Facebook Business With These Essential Tools

Facebook offers a multitude of tools that will help your business excel such as Social Ads, Pages, Beacon, Insights, Platform, Polls. These tools are there to help you in building your brand on your Facebook Page while attracting visitors and future clients.

It’s wise to start by learning all about these tools. This will save you a lot of time in the long run. In the following section you’ll learn how this all ties together which will show you how essential these tools are in running a successful Facebook business. You can learn all about these tools by going to the business section at Facebook.com.

Social Ads

What makes social ads so powerful and unique, is their direct interaction with the news feeds of your friends and fans. This gives you an advantage because anyone who has added you as a friend will see information about your business directly on their profile.

This is also an advantage because you can directly control who sees your ads, which helps you to target your traffic without much effort. As with any kind of marketing, targeting your traffic has proven time after time to raise your conversions.

Facebook Pages

If you have a business, you definitely should create a Facebook page. Make sure that you create a page and not a profile. They are not the same thing. The Facebook page you create will be your businesses’ profile page. Additionally it helps your brand image.You know when someone on Facebook interacts with your site, that you’ve gained a potential customer.

People treat your page the same as they would any of their friends. They search and read things that they’re interested in. What’s great about Facebook is that anyone can post on your wall and share their opinion. Your Facebook page is a playground for your creative genius to come to life and shine. The more apps, quizzes, surveys, contests, or starting of groups you do, the more people will want to interact on your page. You should base your activities around your niche and the image you are trying to build for your company.

Facebook Beacon

There is another service called the Facebook Beacon that will help you promote your business to your friends and fans. Beacon allows Facebook to post your business news directly on your friends feeds so the interaction is steady and consistent.

You can also choose if you want your friends to get a message every time someone purchases one of your products. When people see that someone else purchased something, more times than not they will check out the product that someone else ordered. If you are on Facebook, you know how your page tells you every time one of your friends makes an update or posts pictures on their wall. Well this is kind of the same thing. It’s not intrusive and you don’t feel offended by it, you just know that this is the way Facebook works, therefore it is an excellent tactic to receive more sales. For this to work you will need to paste some code to your website.

Your company, service, or product will increase by word of mouth because when people share your page it encourages others to interact on your site.. If you are nervous that this will affect the user’s privacy or your business privacy don’t be because people always have the choice to deny updates. There are other options to protect your privacy as well as their’s.

Facebook Insights

Just like when you are marketing online and want to check the statistics about people interacting on your site and clicking your ads; Facebook Insights can do this for you when you are marketing on Facebook. Facebook Insights is the perfect tool to measure which campaigns are successful and which are not.

This is also an excellent tool to see if your products or services are spreading virally or not. Facebook Insights is such a impactful tool, due to the word of mouth aspect. Insights additionally helps you gauge just how successful your attempts truly are. Facebook insights not only gauges how successful your are,but also gives you the data about demographics to help you target your traffic for the right audience.

Facebook Platform

The Facebook platform allows programmers to create apps that will work well with their site and enhance the customer’s experience. Creating a fun app is a great way to get people to interact with your page. With Facebook your goal is to create things that your friends want to share with others so your user base can multiply as it goes viral.

Quizzes, surveys, games, and interactive tools are a great way of engaging your fans. You can find some great ideas on the applications page of Facebook, to see which kind of apps will work for your business. Whatever you design needs to help build your brand on the site. Everything you build on your site should be based around building your brand image.

Facebook Polls

Another valuable tool that will assist you in determining other factors of your website is Facebook Polls. You can give a poll to a particular demographic to see if it is wise to launch a product to that demographic before you make the launch. This saves you from time, effort, and disappointment. Facebook Tools is very powerful and will work well because you already have the age, sex, and marital status of your users. This information is an excellent tool to help you focus your efforts on only those who are relevant.Taking advantage of these free Facebook tools will be a huge benefit to you and will help you build a very successful Facebook business!

Work From Home And Make Money With Your Own Online Business

tart Your Own Online Business- Top Reasons Why You Should
It isn’t easy to start an online business. Some people may lie to you and say it is the easiest thing they have ever done, but they are being at best unrealistic. Running an online business is as the name implies, “a business that is online”. So there are certain rules you must follow in order to earn cash online (and do it the right way).

Even though there are challenges to running a business online there are benefits to it as well. In my view it is better to start a business online. Below I have listed some of the top reasons I believe this to be true.

The Traditional Way To Get Cash Is Becoming Outdated
There are a lot of people who have great ideas, but can never seem to the get them off of the ground. Many times this is due to lack of resources or the ability to properly fund their business. With the traditional business model there is normally a substantial investment. An internet business does not require this major investment (though there could be a small one).

Using the example of a brick and mortar store an owner must invest in their business only to have their money at times locked in the business itself for years. Many times it takes years for the store owner to recuperate their entire investment. With an online business model you would have less overhead and other means to store your inventory (such as drop shipping or as an affiliate). This means that inventory is not a requirement allowing you to ship product upon demand versus investing in the goods upfront.

Each Industry Dictates It’s Threshold To Make Money
Certain industries require you to invest money to make money. Depending upon the industry itself starting small may be out of the question. The reason? In order to compete you must be competitive. To be competitive in the traditional sense may require a significant investment of funds from the beginning. This is not even mentioning physical location(s), staff and security issues.

However, a home based business that exists on the internet can grow as you grow. We all want to grow. With a smaller investment you can leverage your advantage for greater profits. If staff is required, the positions are minimal and physical security becomes one less thing for you to worry about (especially if you are an affiliate or you don’t house your products in-house).

The Internet Is Becoming The Standard For Communicating A Business
The day is coming where if you’re not online you don’t exist. Even traditional brick and mortar organizations are now vying for a presence on the web.

The level of innovation new technologies are providing the entrepreneur online are endless. You are limited by your imagination and ambition.

With the internet you can make as much or as little as you want. This is determined by your willingness and effort to take your business to the next level. Will you press forward the wheel of innovation a success and become the next internet millionaire (or billionaire)? Or maybe you’re not as ambitious and are only looking to take care of your needs (and maybe your families too)? An online business can provide you with this ability.

Business Marketing Consultants for Your Small Business

Point to Ponder

If you think that there is no need for you to hire some business marketing consultants because you only got a small business, then you could think twice for such decision. Unless if you have a business background and has proven yourself to excel in business without the advice of marketing consultant then you can go on and not hire a marketing consultant for your small business. However, the point here on why there is a need to hire the expertise of a marketing strategist for your business whether it is big or small is that you are not alone in the market and there could be ways that you have not known on how you would be able to entice the market into buying your products or the services that your company may provide.

Intense Competition

Even if your business is small you still need to seek wise advices from marketing strategist in order to stay alive in the market. There are small businesses today that bloom for the first two months of operation but then later became very cold in the market until it freeze and dissolve completely, it is because they have no exact marketing strategies and techniques on how they could become competitive in the market and excel. It is such a waste of money for capital as well as effort that after several months could turn out to no longer exist in the market. Competition in the market are really very intense and if you don’t have enough techniques and strategies in marketing you will really have some very hard time in keeping your business alive in the market.

Steady Endurance

You may wonder why there are small businesses in the market today that has endured the intense competition, there only chance in staying alive in the market is that they have business marketing consulting behind them that help them to have steady endurance in the market. Although their businesses are just small, with the help of the marketing consultants, they are able to figure out some ways on how to face the battle of competition in the market being equipped with the right strategies and techniques provided by their marketing consultants and stay victorious. So even if they are the smallest business among the big giants in the market, still their company will stand stronger because of the strong foundation of marketing that they may have.

Secret Armour

The short term and long term goals and the marketing strategies and techniques that the small businesses’ marketing strategist have provided them are the secret armours of these small businesses. As their marketing consulting have laid out to them both the short term goals and expectations for their companies, their consultants have also teach them some alternative courses of actions on how they are going to battle some crisis that may come their way. So, if you want to get the best armoury for your small business and stay victorious in the market, it is best that you hire the services of marketing consultants so that you will also be guided well with the marketing strategies and techniques that they will provide for your business.